"Our growth rate has slowed, and some analysts have attributed this to competitive threats and our ability to address a market beyond our core customer," Woodman said during that first investor call of 2016, though he disputed that analysis. The company, famous for wearable cameras targeted toward surfers, mountain climbers, and anyone else living on the edge, shipped more cameras than ever, but its revenue dropped 31 percent between the fourth quarters of 20.īy the end of last year, GoPro’s stock value dropped to less than half of its original 2014 posting price. 2015 was not a great year for GoProĢ015 was, by all accounts, not a great year for GoPro.
"It’s one of the things I’m most proud of, I’m all - it makes me a little bit teary-eyed," he says, actually dabbing the corner of his eye. "One really exciting aspect of our brand is how many people like it, whether they’re a customer or not," he says. We’re talking about the next phase of his company and Woodman, typically buoyant in interviews, is having a moment. The CEO and founder of GoPro is sitting at his desk on the third floor of the company’s headquarters, located in a severely nondescript business park in San Mateo, California. Woodman thinks this could turn you into a "habitual storyteller," and maybe then, if you don’t already own a GoPro, you might want to buy one. And then that rush will keep you coming back for more. It will be so good and fast and easy that you’ll get a rush, like a surfer riding the barrel of a wave, or a skateboarder stomping the perfect trick. Then he wants you to do that again and again and again. The next time you shoot video with your phone, Nick Woodman wants you to edit it with GoPro software.